With a background in journalism we understand how the traditional print and online media work. We can produce news copy, industry comment, technical articles and case studies that will showcase your business.
With our depth knowledge of the building industry, you can rest assured that we know which magazines and media outlets will best serve your interests, deliver the right level of brand awareness and encourage sales.
We also have access to an extensive database of media contacts and forward features across all industry sectors, ensuring no opportunity is missed.
In today’s digital age a strong online presence is essential. Engaging, informative and newsworthy content will not only transform how you are perceived, but strengthen your seo rankings so that you become more visible to potential customers.
We can produce engaging and relevant website copy, blogs and newsletter content that will enhance your brand, drive traffic to your website and help you get your key messages across.
Now a crucial part of the marketing mix, social media takes time, creativity and continuous attention.
We will ensure that your Twitter, Facebook, LinkedIn, Pinterest, Instagram and other social media feeds are lively, eye-catching and always up-to-date with relevant content.
We will manage your online reputation and ensure that your social media is fully integrated into your traditional PR campaigns, reaching out to your core markets.
Developing media relationships is integral to an effective PR campaign.
Over the years we have handled a wide range of building industry press briefings and events from media one-to-ones and factory tours to larger scale press events both nationally and internationally in France and the USA.
We are able to support planning as well as researching and inviting the most relevant attendees for your events.
With extensive experience on both sides of the microphone, we are able to help clients make the most of their radio and TV opportunities.
We will coach you and advise on how to present yourself verbally and visually in front of the camera. We will help you clarify your communication objectives, anticipate those difficult questions as well as preparing your key messages and helping you gain effective sound bites.
In recent years we have helped clients present themselves in interviews on the BBC, Sky News, CNN and local radio as well as liaising closely with independent production companies making programmes for Channel 5, UKTV and Discovery.
As exhibitions are an effective way of showcasing your products or services and reaching out to potential customers, it is important to maximise your presence.
We liaise closely with event organisers, managing your pre-exhibition PR and advertising, editorial for preview features, show dailies and press packs as well as actively promoting your stand through social media.
We can also help secure speaker opportunities and arrange one-to-one briefings with editors and journalists in your sector.
Jane Lomas PR & Marketing can link with a number of external specialists to pull in design, print, advertising, photography, exhibitions and SEO expertise as required to ensure that you benefit from a full, cross discipline and integrated service.